Culture

Roman Catholicism combined with indigenous superstitious traditions have a strong imprint on the town's local culture.

An iconic 12-foot landmark of the Virgin Mary is visible at a mountaintop in Brgy. Dulangan, built by an affluent Filipino-Chinese businessman from Roxas City. A chapel facing the figurine has been erected where occasional thanksgiving masses are held during special occasions.

The town celebrates its annual feast along with the coming of the sacred Santisima Trinidad (The Holy Trinity), an early 18th-century wooden figurine from Mexico found by local fishermen in the shores of the town during the British invasion of the Philippines in 1762. The figurine is believed to have been brought over by a galleon trading ship from the port of Acapulco, Mexico, but destroyed by British warships on its route to Luzon and was washed off to the coast of Pilar. It is on display in the altar of the town's church, the Parish of the Most Holy Trinity.

The town also has its own Baptist church, Iglesia Filipina Independiente and Iglesia ni Kristo Parish. The barangays of Dulangan and Casanayan are known to be satellite villages of the municipality.

The town is also known for its rich heritage oral folklore and supernatural practices. The Legend of the Golden Ship, a trading ship owned by deities that docks on the town's coast en route to a parallel world and the enchanted Balisong Caves inhabited by beautiful fairies but highly territorial are popular stories that have been passed down for generations.

Brgy. Casanayan is home to the mummified corpse of Lola Bebe or Maria de Juan Basañes, a migrant from Cavite who married a town local but died from heart attack in 1929 only to be found fully intact in her grave several decades later. The cadaver is believed to be miraculous as it has healed many residents from illness and is preserved by family descendants for public viewing.